The Cannabis Entrepreneurs Who Want To Make Legal Weed More Diverse

By CAROLINE LEWIS

JP started selling marijuana in middle school, a hustle he got into through a neighbor on the Lower East Side. He didn’t necessarily see it as a passion or a long-term career.

“Back then, the quality of it was what they consider to be reggie, bush or regs,” said JP, now 38 (he declined to share his last name because he still sells weed on the black market). “Dirt weed. I don’t know how many other things they call it. And it was just for making moves. Making money. I didn’t really educate myself too much about it.”

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