New Leaf Enterprises Launches Big Ideas For Marketing Washington’s New Cannabis Industry – Yahoo Finance

We’ve seen a lot of curiosity from the recreational market and hopefully that curiosity will translate to affinity for our brands,” said Dax Colwell, co-founder of New Leaf Enterprises. “Our goal is to build brand awareness and educate the market about safe, lab-tested Cannabis, in an effort to minimize the stigma that Cannabis products face with legalization.” Moving forward, New Leaf Enterprises plans to increase its marketing investment by 200% in 2015, setting the pace for emerging companies in the cannabis industry. It will continue to invest in media awareness for its Dama products in an effort to educate the public about responsible use for Cannabis products, and to create a dialog to overcome stereotypes about the use of Cannabis products. About New Leaf Enterprises New Leaf Enterprises was founded in 2012, and is the parent company of Dama Cannabis products. Located in Seattle, NLE was among the first in the state to voluntarily work with local laboratories to help create rigorous quality control standards, becoming the leader for delivery of safe and effective cannabis. Every Dama product is tested to ensure only the highest quality strains into the marketplace. Dama Cannabis products are currently distributed in hundreds of medical collectives throughout Washington. For more information, please visit: .
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